Responsibilities:
- Oversee and direct the efforts of the marketing team which promote products and work with sales team where our products are sitting in to deliver the results;
- Develops strategic marketing initiatives for the high value products for which there often is no mechanism for reimbursement;
- Responds to the specific needs of the field force for I&I products, ensuring the sale force deliver the results;
- Optimize product portfolios and increase revenue generation
- Implement and manage marketing budget;
- Leverage data and analytics to drive insights;
- Modify or redirect business intelligence strategy;
- Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth
- Oversee the development of new products;
- Upgrade marketing capabilities for I&I marketing organization and focus on to develop local marketers into global marketers;
- Ensure compliance with all applicable internal and external standards;
