SPM

 Plan and drive to work towards achieving company vision, objectives as well as divisional mission and strategies  Work closely with Global and regional cross-functional team to ensure the success of assigned new product launch and Acute geo-expansion projects  Ensure the best marketing mix (branding, positioning, pricing, training, launching) before the assigned new product go live  Monitor, analyze and evaluate market trends, consumer behaviors and competitor activities to identify market opportunities for the product  Plan and develop brand strategies and initiatives that are in line with the growth drivers and business objectives annually  Digital marketing program plan and digital Solution deployment focus on product and customers needs with Strategy Thinking and initiative program creation  Develop and implement national promotional campaigns, materials and educational initiatives that are in line with brand strategies  Develop critical relationships with national Key Opinion Leaders and other allied health care professionals.  Collaborate with cross function teams, particularly collaborate with medical team to develop, integrate and implement operational plan to make sure the brand strategy alignment, GA team to develop the communication material and lobby experts for market access success  Provide product knowledge to internal clients and external channel partner  Develop and monitor budgets and forecasts with plan

 Bachelor’s degree or above (MBA preferred)  At least 5 years’ successful healthcare marketing experience, independent skill responsibility on product life-cycle management  Creative program or solution initiated to engage product continuous growth and drive market  Digital Solution Strategy Thinking and initiative program creation experience will be better, whatever digitalization solution on medical device, or consumables, or pharm.  Open-minded, optimistic and think in a win-win way; Happy to collaborate with other team members and cross-functional colleagues  Be able to work independently with initiatives to drive the business but also able to provide feedback to the management on the outcome or results  Strong business acumen with ability to make decisions, set strategies and direction but also strong in following up on the execution part  Proven track on leading/executing complex projects with a cross-functional team  Ability to analyze market trends, identify customer issues, provide solutions or feedback for future product development. Good capability in strategic thinking/planning  Excellent English skill, in both speaking and writing and high-level communication

职位描述

职位要求