FinTech Company
Project Director_ Marketing (FinTech)
金融/银行/会计
销售/营业/贸易
北京
5-10年
本科
面议
职位描述
• Develop and execute project marketing strategies aligned with business goals.
• Manage full-cycle marketing for FinTech projects, from positioning and launch to case study development.
• Build brand awareness through industry events, content, digital channels, and partner outreach.
• Support sales teams with positioning, messaging, competitive insights, and campaign materials.
• Analyze market trends, customer needs, and campaign performance to optimize results.
• Collaborate with product, sales, delivery, and senior stakeholders to improve project outcomes.
• Lead and develop the project marketing team.
职位要求
• 8+ years of marketing experience in FinTech, financial services, or B2B technology.
• 3+ years in a leadership or senior marketing role, with project marketing experience.
• Strong understanding of FinTech solutions, institutional customers, and B2B sales cycles.
• Experience developing marketing strategies, managing campaigns, and collaborating across teams.
• Excellent communication, presentation, analytical, and project management skills.
Preferred
• Background in payments, risk management, digital banking, financial cloud, or RegTech.
• Experience marketing large-scale enterprise or customized FinTech solutions.
• Existing connections with financial institutions or industry partners.
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