ETMKT Manager

Shopper Adapt global brand stories and Big Ideas into high impact shopper campaigns with agency partners as part of MEDIA to SHELF Propose and conduct Category specific shopper studies, applicable preferably to the Cluster, and Country specific where appropriate, and cascade study synopsis, learnings, implications and action plans to address opportunities Develop instore and digital shopper toolkits for implementation, Communicate and align with Sales on execution scope and targets. (Channels, Store numbers, geographies, Resources, promotion budget) Consolidate execution progress and facilitate Management Committee reviews Sales and Operation (SOP) Attend Step 1 meetings to highlight special topics and align on growth drivers Accountable for special pack and promotional stock inventory offtake and resourcing Provides shipment analysis Bridge Step 1 output to Step 2 meetings   Promotion & Activity Budget Management Efficient allocation of relevant promotion by activity and securing sales commitment for execution targets and scope Tracks sales execution for learning and agile adjustments Monitor pacing within budget Alert finance and Man Comm of misalignment   MAPP (Merchandising Assortment Price Promotion) Gives sales operation picture of excellence in store Create standards of execution by channel and store segmentation Designs brand merchandising Determines Promotion Price thresholds   New Product Development and Category specific projects Ensure Trade Bundles developed by the Platform are appropriately adopted/adapted by the Cluster, and implementation plans are prioritized, resources fairly and optimally allocated, and implementation monitored Provides feedback, inputs to Platform as to what works best for the Cluster Channel and Customer Support Provide support to the Sales Team in the development and presentation of Joint Business Plan with major Global/Regional customers Develop plans designed to optimize roll-out of channel strategies across markets, and ensure excellent execution of all plans for designated channels aligned with Platform directions Processes Supports Marketing Director in key areas like selection of projects, initiatives, prioritization and allocation of resources (promotions, mix component of trade spend, etc.), across Cluster Members and Categories. Responsible for the development and securing sign-off of FOCO plans in line with Corplan   Partner with Finance, M&C in the development of price increase recommendation in line with DPM and Pricing Strategy

职位描述