中国市场传播专员

Responsible for the budgeting and management of marketing activities, make reasonable allocations, and ensure the efficient and compliant use of the budget. 负责营销活动预算计划与管理，进行合理资源分配，保障预算使用高效且合规 Lead regional participation in industry exhibitions, seminars, customer events, and digital campaigns across diverse product portfolio. Monitor and evaluate campaign effectiveness, engagement performance, and event outcomes to continuously optimize marketing activities. 牵头负责各类产品业务线下的区域行业展会、研讨会、客户活动及数字化营销项目；跟踪评估营销活动效果、用户参与表现以及活动成果，持续优化营销工作 Build and manage regional digital and AI communication channels, including social media like WeChat, WeChat movie and TikTok…, digital campaigns, website, advertising and other channels, developing content strategies and editorial plans that strengthen brand awareness and audience engagement. 搭建并运营区域数字化及AI 传播渠道，包括微信、视频号、抖音等社交媒体、数字营销活动、官网、广告等渠道；制定内容策略与内容排期，提升品牌知名度与用户互动水平 Localize, create and distribute Product date sheet, Brochures, flyers and other sales enable toolkit compelling marketing content tailored to regional market needs while ensuring consistency with global brand standards. 完成产品数据表、宣传手册、宣传单页等销售赋能物料的本土化、创作及分发工作；产出贴合本土市场需求的优质营销内容，同时保证内容符合全球品牌规范 Good liaison and cooperations with local industrial and commercial associations, partners, organizations and media, build up strong public relations skills. 与本地工商协会、合作伙伴、各类机构及媒体保持良好对接协作，建立优秀的公共关系 Research and analysis intelligence from market, competition and industry trends and make valuable proposals to support management’s strategies. 调研分析市场、竞品及行业趋势情报，输出有价值建议，为管理层制定策略提供支撑 Track, analyze and report marketing performance using campaign metrics, CRM data, lead generation insights, pipeline visibility and digital analytics to support decision-making and continuous improvement. 依托营销活动指标、客户关系管理（CRM）数据、线索挖掘分析、销售管线可见度以及数字分析数据，对营销效果进行跟踪、分析并输出报告，为业务决策和持续优化提供依据 Other marketing related tasks required. 完成其他交办的营销相关工作 Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. 市场营销、传播学、工商管理或相关专业本科及以上学历 Minimum 5 years of experience in marketing communications, digital marketing, event management, or related marketing functions. 拥有至少5年市场传播、数字营销、活动管理或其他相关营销岗位工作经验

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